Content Marketing
Certification

Content Marketing vs. Content Writing

Content Marketing is a strategic approach that involves creating and distributing valuable content to attract and engage a target audience, with the goal of driving profitable customer actions.

Content Writing is the act of creating written content (e.g., blog posts, articles, product descriptions) that supports content marketing efforts but focuses solely on the writing aspect rather than strategy or distribution.

In short, content marketing is the strategy, while content writing is the execution of that strategy.

Content Marketing Certification
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